Wallop takes on next-gen social networking

Apr 26, 2006
Logo for Microsoft, at their Herndon, Virginia, office

Microsoft hopes to thump competition with its spinoff Wallop, which the company says will bring about the next generation in social networking.

Wallop is a spinoff for Microsoft IP Ventures, which developed and licensed the technology to the San Francisco start-up company led by Chief Executive Officer Karl Jacob.

Series A Financing for the project will be provided by Bay Partners.

Specific details of the deals were undisclosed.

"Our access to industry-leading technology through the IP Ventures programme has led to a golden opportunity for Wallop to change the face of social computing with differentiated technology and unprecedented support," said Jacob in a statement. "I feel fortunate to be working with Microsoft again and hope other entrepreneurs are taking note of the opportunity afforded through IP Ventures."

Jacob is a former employee of Microsoft and veteran entrepreneur, whose last post was CEO at the anti-spam start-up company Cloudmark Inc.

Both Microsoft and Wallop are hoping to take away steam from now heavy hitters and once small-time start-ups themselves -- MySpace, Friendster and Facebook -- later this year.

For the next generation of social networking, Wallop, it says, is capitalizing on solving problems that social networks today are facing.

According to the company, it will introduce a new way for consumers to express themselves by making the experience more real world interactive.

The company has also recruited Frog Design Inc. to create a new user interface.

Moreover, for its new unique venture, it will say good-bye to the friend-to-friend model and instead "use a unique set of algorithms that respond to social interactions to automatically build and maintain a person's social network."

"What is exciting to us is Wallop's vision to turn social computing on its head and significantly change how we look at this sector," stated Eric Chin, venture partner at Bay Partners and now member of the Wallop board. "There is no question that with a talented management team and innovative technology, Wallop is well positioned to take the market by storm."

Launched in May 2005, Microsoft IP Ventures allows Microsoft to expedite new innovations. The company expanded its program January this year to include collaboration with governments and public-sector development organizations.

Under its belt, Microsoft licensed digital media technology to Dublin-based software product company Softedge-Systems earlier this year, and traffic monitoring technology to Washington-based company Inrix last year.

So far, the program boasts more than 30 technologies, Microsoft said.

"We're excited by the interest it has attracted with entrepreneurs and the venture capital community," remarked Eric Rudder, senior vice president of technical strategy for Microsoft. "Microsoft has one of the world's pre-eminent R&D labs, and we are committed to getting our innovations into the hands of entrepreneurs. This deal is another great example of Microsoft working with the right team to get this next-generation technology into the marketplace quickly."

Copyright 2006 by United Press International

Explore further: Hackathon team's GoogolPlex gives Siri extra powers

add to favorites email to friend print save as pdf

Related Stories

Microsoft CEO is driving data-culture mindset

Apr 16, 2014

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

Heartbleed bug causes major security headache (Update 3)

Apr 09, 2014

A confounding computer bug called "Heartbleed" is causing major security headaches across the Internet as websites scramble to fix the problem and Web surfers wonder whether they should change their passwords to prevent the ...

Economics, budgeting for six-year-olds to nine-year-olds

Apr 09, 2014

Children in grades one through three are in their most formative years, says the University of Toronto's Radha Maharaj – so she created a series of Kidonomics books to teach basic economic principles she ...

Startup scene flourishes in US capital

Mar 20, 2014

In a large warehouse-type office, software coders work on apps, as "angel" investors and mentors help budding entrepreneurs figure out strategy for their startups.

Jesse Jackson targets tech's lack of diversity

Mar 20, 2014

The Rev. Jesse Jackson is bringing a strategy borrowed from the traditional civil rights era playbook to the age of social media and a booming tech industry known for its disruptive innovation.

Recommended for you

Five features an Amazon phone might offer

11 minutes ago

Rumors of an Amazon smartphone reached a fever pitch this week, with The Wall Street Journal reporting that the device could be due out this year.

LinkedIn membership hits 300 million

1 hour ago

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Under some LED bulbs whites aren't 'whiter than white'

4 hours ago

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...

User comments : 0

More news stories

LinkedIn membership hits 300 million

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

Under some LED bulbs whites aren't 'whiter than white'

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...

Magnitude-7.2 earthquake shakes Mexican capital

A powerful magnitude-7.2 earthquake shook central and southern Mexico on Friday, sending panicked people into the streets. Some walls cracked and fell, but there were no reports of major damage or casualties.

Plants with dormant seeds give rise to more species

Seeds that sprout as soon as they're planted may be good news for a garden. But wild plants need to be more careful. In the wild, a plant whose seeds sprouted at the first warm spell or rainy day would risk disaster. More ...

Researchers successfully clone adult human stem cells

(Phys.org) —An international team of researchers, led by Robert Lanza, of Advanced Cell Technology, has announced that they have performed the first successful cloning of adult human skin cells into stem ...