Paramount and Xbox movie showcase deal

Apr 12, 2006

Paramount Pictures and Microsoft's Xbox launched Wednesday the Xbox Movie Showcase cross platform marketing program between the movie studio and Xbox Live.

This marks the latest move by a studio to connect with a broader niche of consumers outside of the theater and television.

Already, some 2 million members are connected to Xbox Live, with a social community sending 600,000 text messages every day and its Marketplace reaching over 10 million downloads, the game console company said.

The cross platform marketing program features free, high-definition, downloadable content of movies such as "Mission: Impossible III" with Tom Cruise and Phillip Seymour Hoffman and "Nacho Libre" starring Jack Black.

But it will also feature HD movie trailers, theme packs and graphics allowing gamers to customize their gaming experience.

"This ground-breaking agreement takes interactive marketing and digital entertainment to new heights, representing the perfect match between gamers and the summer movies they can't wait to see," said Gerry Rich, president of worldwide motion picture marketing at Paramount.

Moreover, stars of Paramount films including Jack Black will participate in Xbox's "Game with Fame," where gamers enter to play online against celebrities.

In addition, Paramount's DVDs will be featured in a Digital Entertainment Lifestyle video promoted on Xbox displays in 30,000 retail stores worldwide.

"Paramount shares our commitment to providing an entertaining and meaningful gaming experience for Xbox gamers," said Aaron Greenberg, Group Marketing Manager, Xbox Live. "We're excited to be starting out on this multi-picture campaign and look forward to continuing to provide compelling entertainment experiences to gamers everywhere."

Copyright 2006 by United Press International

Explore further: Sony hacking fallout puts all companies on alert

add to favorites email to friend print save as pdf

Related Stories

'World of Tanks' game finds ally in 'Fury' film

Oct 07, 2014

"Fury" is rolling into "World of Tanks." Before the World War II tank drama reaches theaters Oct. 17, video gamers can make like Brad Pitt's character, Sgt. Don "Wardaddy" Collier, and steer a virtual rendition ...

Microsoft delays launch of Xbox in China

Sep 22, 2014

Microsoft, which was due to launch the Xbox One in China on Tuesday, has said it will put back the "historic" event to later this year, slowing what was billed as the first game console to enter the market ...

QuadStick controller says Go for quadriplegic gamers

Feb 06, 2014

Children and adults sidelined by serious illness and immobility from life as healthy people know it b may find relief from anxiety and depression with a "pill" in the form of online games, a drug-free mood ...

Recommended for you

Sony hacking fallout puts all companies on alert

1 hour ago

Companies across the globe are on high alert to tighten up network security to avoid being the next company brought to its knees by hackers like those that executed the dramatic cyberattack against Sony Pictures ...

Ear-check via phone can ease path to diagnosis

3 hours ago

Ear infections are common in babies and young children. That it is a frequent reason for young children's visit to doctors comes as no consolation for the parents of babies tugging at their ears and crying ...

Timeline of the Sony Pictures Entertainment hack

3 hours ago

It's been four weeks since hackers calling themselves Guardians of Peace began their cyberterrorism campaign against Sony Pictures Entertainment. In that time thousands of executive emails and other documents ...

Two more former Sony workers sue over data breach

3 hours ago

Two more former employees of Sony Pictures Entertainment are suing the company over the massive data breach in which their personal and financial information was stolen and posted online.

Files of more than 40,000 federal workers breached (Update)

4 hours ago

The computer files of more than 40,000 federal workers may have been compromised by a cyberattack at federal contractor KeyPoint Government Solutions, the second breach this year at a major firm handling national security ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.