Improving picture for high definition television

Sep 06, 2005

By the end of this year there will be 28.6 million high-definition television sets in homes worldwide, according to HDTV, a new research report published today by Informa Telecoms & Media. By 2010 that number will be more than three times larger – at 106.2 million homes.

Zenobia Talati, the report’s author, said: “High definition has found a mainstream market in the U.S. and Japan, and by 2010 we expect it to have made significant progress towards acceptance in Europe. Although set prices are falling, they remain relatively high and that means uptake over the next couple of years will be steady rather than spectacular”.

At end-2005 the U.S. will have 16.5 million HDTV homes, giving it a 58% global share, followed by Japan with a 27% share. With an 85% share between them, the two represent by far the most dominant forces in the global HD market.

Importantly, of the 28.6 million HD households, just 9.8 million have the necessary settop box (or integrated HDTV set) to enable content to be viewed. i.e. they are actually viewing HD content, rather than simply having the potential to do so. This means that only a third of homes with an HDTV set are receiving HD content. By 2010, Informa expects HD programming to be much more readily available, and more than 75% of HDTV set homes will be receiving content - or 80 million homes.

According to Adam Thomas, media research manager at Informa, and the report’s co-author: “By 2010 the HDTV sector will have evolved from a few early-adopter countries, to a thriving global market, where all players along the value chain have recognised the benefits of HDTV, and are investing accordingly.” He added: “With consumer demand growing, greater content availability and the price of high definition sets falling, HDTV is on track to becoming a mass-market reality.”

The 100-page report HDTV is published by Informa Telecoms & Media, which produces several media business publications, including the TV International and New Media Markets newsletters. The report will be published in September 2005.

Explore further: India on tap as first market for Microsoft Lumia 535

add to favorites email to friend print save as pdf

Related Stories

New WAVE display technology rises at UC San Diego

Dec 12, 2013

The next phase in the evolution of high-tech displays is here, and this time, the term 'leading edge' isn't just a catchy slogan, but an evocative description of the technology's look and feel.

Companies try to put a dent in Netflix

Sep 29, 2011

It's been a tedious couple of months for Netflix subscribers, who have seen a service they adored transformed by a dramatic increase in prices, unbundling of streaming video from DVDs by mail, and vanishing content.

Recommended for you

Namibia prepares for Africa's first e-vote

4 hours ago

Namibia will vote in Africa's first electronic ballot Friday, a general election that will usher in a new president and quotas to put more women in government.

GoGlove wearable aims to control life's soundtracks

6 hours ago

Technology creatives are seeing the key attraction in wearables as being in solutions that save the user from fumbling around with the phone to make app adjustments or changes, or from repeatedly taking it ...

Amazon cuts Fire phone price to ignite sales

6 hours ago

Amazon on Wednesday slashed the price of Fire mobile phones that stalled after launch early this year, becoming a drag on the US online retail titan's bottom line.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.