Philips calls for technology industry to step up pace in realizing simplicity

Sep 02, 2005

Philips is to use the forthcoming launch of High Definition TV (HDTV) services in Europe as a rallying call for the technology industry to increase its application of simplicity in product creation.

In a keynote speech tomorrow (Saturday 3 September) at the 2005 Internationale Funkaustellung (IFA), Rudy Provoost, CEO of Philips Consumer Electronics, will tell an audience of industry insiders that manufacturers must make as much effort as possible to 'Realizing Simplicity Today' within the industry.

Building upon the Sense & Simplicity campaign Philips launched one year ago, Mr Provoost will underline the need for manufacturers to put the consumer first when introducing new technologies and technology-enabled products, such as HDTV.

In his speech, Mr Provoost will state that the launch of HDTV requires a concerted effort by all stakeholders to clearly communicate the format's benefits to consumers: "HDTV is forcing realignment in the whole consumer electronics value chain, bringing added benefits to consumers and forcing us to rethink what we do and why we're here". And he will add that Mr Provoost, who is also president of the European Association for Information Systems, Communication Technologies and Consumer Electronics (EICTA), will also argue that a 'digital ecosystem' needs to be created in Europe, whereby new standards, systems and formats like HDTV can be introduced with the full, harmonized co-operation of industry bodies, regulatory authorities and governments (including the EU).

"To capture the essence of 'simplicity'," Mr Provoost will argue, "there is a need for ALL stakeholders, not only the industry itself, but also policymakers, regulators, legislators, to be of the same mindset and to be focused on a common framework."

Explore further: Fitbit to Schumer: We don't sell personal data

add to favorites email to friend print save as pdf

Related Stories

Older coral species more hardy, biologists say

41 minutes ago

New research indicates older species of coral have more of what it takes to survive a warming and increasingly polluted climate, according to biologists from the University of Texas at Arlington and the University ...

Recommended for you

Fitbit to Schumer: We don't sell personal data

54 minutes ago

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

C2D2 fighting corrosion

1 hour ago

Bridges become an infrastructure problem as they get older, as de-icing salt and carbon dioxide gradually destroy the reinforced concrete. A new robot can now check the condition of these structures, even ...

Should you be worried about paid editors on Wikipedia?

5 hours ago

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

User comments : 0