iPod -- the most popular incentive

Aug 18, 2005

The iPod Mini has become the top "motivational" or "giveaway" electronics product of U.S. corporations and small businesses, says trade magazine Incentive.

For customers who opened checking accounts and agreed to pay bills online, Bank One, Chase and Citibank have recently used free iPod Shuffles as a promotional item, reported The New York Times Thursday.

Century Tower, a residential high rise in Chicago used the iPod to lure new renters.

"It went over really big," said Sharon Campbell, the Century Tower's leasing director, who said 80 new renters received the free player.

Campbell said the apartment building had offered in the past would-be tenants incentives like one or two months of free rent, but the iPod was far more popular even though the rents range from $755 to about $3,000 a month.

IPods cost $299 to $399 for the 20-gigabyte and 60-gigabyte original models, while the iPod Mini costs $199 to $249 and the iPod Shuffle costs $99 to $129.

Copyright 2005 by United Press International

Explore further: Apple's fiscal 3Q earnings top analyst forecasts

add to favorites email to friend print save as pdf

Related Stories

Convenience of technology comes at a cost

Nov 29, 2013

As he rose to his feet from a knuckle-dragging crouch, primitive cave man wrapped his newly evolved opposable thumbs around the handy tools of his time - a club or spear - and instantly his life got easier. Two million years ...

Sell, trade, recycle: Plenty of ways to dispose of old phones

Oct 16, 2013

Standing in a mall food court, Marcellus Lang slipped a used cellphone into an ecoATM kiosk. Instantly, the machine scanned his phone, assessing its condition. Separately, it also snapped his photo, scanned his driver's license ...

Recommended for you

Social Security spent $300M on 'IT boondoggle'

5 hours ago

(AP)—Six years ago the Social Security Administration embarked on an aggressive plan to replace outdated computer systems overwhelmed by a growing flood of disability claims.

Cheaper wireless plans cut into AT&T 2Q profit

5 hours ago

(AP)—AT&T posted lower net income for the latest quarter due to cheaper cellphone plans it introduced as a response to aggressive pricing from smaller competitor T-Mobile US.

Six charged in global e-ticket hacking scheme

6 hours ago

Criminal charges were filed Wednesday against six people in what authorities said was a global cyber-crime ring that created fraudulent e-tickets for major concerts and sporting events.

User comments : 0