ATI Leads High-Definition Video Transition On PCs

May 26, 2005

ATI Technologies Inc. solidifies its PC video and display leadership with the first public demonstration of high-definition H.264 video playback with hardware acceleration on the PC platform. H.264 is the video compression standard that will be used in the next generation high-definition video players such as Blu-ray and HD-DVD. The ATI H.264 video demonstration with ATI's next generation Radeon technology will occur during Computex Taipei 2005 at the Grand Hyatt Hotel.

H.264 is a new video compression standard that's designed to have two to three times the compression efficiency of current schemes such as MPEG-2, while simultaneously improving overall image quality. This increased compression efficiency is highly computationally demanding, therefore graphics hardware assistance is crucial for real-time decoding of high bit-rate video. Working with industry leaders including CyberLink Corp., ATI's Radeon graphics acceleration technology meets the high-definition and computational demands of H.264.

"Consumers are clamoring for the amazing visual quality that Blu-ray and HD-DVD will bring to PCs," said Rick Bergman, Senior Vice President, PC Business Unit, ATI Technologies. "ATI is transforming the PC video landscape by leading the industry adoption of Blu-ray and HD DVD on the PC. This new innovation builds upon ATI's unrivaled video and display technologies."

The ATI demonstration at Computex features H.264 playback with Radeon technology and a CyberLink video player application. In addition to hardware acceleration of H.264, the Radeon processor is performing next generation video processing and showing off advanced display capabilities.

ATI will exhibit PC video and graphics innovations from May 31 to June 4, in the Regency Ballroom-1F, at the Grand Hyatt Hotel, Taipei, Taiwan.

Explore further: Google DeepMind acquisition researchers working on a Neural Turing Machine

add to favorites email to friend print save as pdf

Related Stories

Recommended for you

What's causing the recent string of data breaches?

1 hour ago

It's Cyber Security Awareness month, which has me wondering: are we doing all we can to protect our data? To help answer this question, I sat down with Girish Bhat of Wave Systems—an important collaborator of Micron's—to ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.