SanDisk Demonstrates SD Memory Card with Built-in USB Connectivity

Jan 07, 2005
USB SD 1

SanDisk Corporation today introduced an innovative SD flash memory card with built-in USB connectivity. The new product means greater convenience and cost savings for consumers who can just plug the SD card into any SD card slot such as is used in most digital cameras, and then plug it into any USB port without needing an SD card reader to transfer data, images, audio or video between computers, digital cameras and other electronic devices. The announcement was made at a SanDisk press conference at the annual Consumer Electronics Show.

Michael Morganstern, a SanDisk product marketing manager, said, “We developed a new mechanical design which allows us to fully contain a high-speed 2.0 USB flash drive within the small SD form factor. The innovative mechanical design eliminates the need for a removable cap, which can be lost, and results in a dual functionality card that is fully SD compliant. The device also features an LED that blinks when data transfer is taking place to indicate that the card is being used as a USB flash drive.”

USB SD 2

“SD memory card and USB flash drive shipments together will total 235 million units by 2008, with SD the dominant full-size card form factor,” said Allen Leibovitch, Program Manager, Semiconductors, for IDC, a leading market research firm. “A device that can successfully be used in both sockets without external caps or adapters will allow effortless transfer of data, music, photos, and videos between PCs and portable consumer electronics devices, and leverage that substantial market opportunity. It could also extend SD’s dominance as the form factor of choice for portable multimedia storage.”

Wes Brewer, vice president of consumer products marketing at SanDisk, said, “SD cards have become the dominant standard for consumer electronic products such as digital cameras. On the other hand USB flashdrives have grown dramatically in popularity due to the huge installed base of PC’s and notebooks that support the USB standard. We believe that the introduction of our new SD Plus USB technology within the SD envelope will provide a great solution for OEM’s and consumers that require ready connectivity between any SD slot and any USB port. ”

The first products to be released by SanDisk with this breakthrough technology are scheduled to be introduced in Q1, 2005. SanDisk will provide further product details at the annual Photo Marketing Association (PMA) show, Feb 20-23 in Orlando, Fla. At that time, SanDisk is expected to introduce capacities as high as one gigabyte.

Explore further: Slingbox lets you watch live TV at home or elsewhere

add to favorites email to friend print save as pdf

Related Stories

Gadgets: Back everything up with a single touch

May 13, 2009

SanDisk Corp. has added the SanDisk Ultra Backup USB 2.0 portable flash drive to its long line of USB flash drives. This is the first to feature a solution to back up home or office data with the touch of ...

Recommended for you

Slingbox lets you watch live TV at home or elsewhere

20 minutes ago

Man's second-best friend, television, gets out of the house more than ever. On a smartphone app or laptop, people watch sports on WatchESPN, movies and original programming on HBO Go or Netflix, and weekly network TV series.

Visa software tackles fraud at the gas pump

1 hour ago

Unattended gasoline pumps are a favorite place for crooks to test stolen or counterfeit credit cards before going on a shopping spree. Now Visa is trying to cut off the fuel supply.

User comments : 0