Britain looks to reducing food ads

Mar 28, 2006

Britain's Office of Communications has been examining the case for restricting food and drink advertising on television aimed at children.

Ofcom said it had been asked by the Department of Health and the Department for Culture, Media and Sport to look into the case amid growing concerns about rising childhood obesity and the over-consumption of foods high in fat, salt and sugar.

The ministry came up with a total of four proposals to cut back on food ads geared towards younger viewers, such as putting advertising time restrictions on specific food products; putting time restrictions on all food ads; keeping the time allocated to food product ads low; or combining all of the previous three proposals.

"With childhood obesity, the case for targeted action has been made; but which action -- and how this should be implemented -- is the focus for this final stage of consultation," Ofcom Chief Executive Stephen Carter said in a news release.

Copyright 2006 by United Press International

Explore further: A two generation lens: Current state policies fail to support families with young children

add to favorites email to friend print save as pdf

Related Stories

Mass spectrometry in your hand

Sep 09, 2014

If you're out in the field doing environmental testing, food checks, forensic work, or other chemical analysis, mass spectrometry is an extremely accurate detection tool with one huge drawback: You can lose ...

Recommended for you

New hadrosaur noses into spotlight

Sep 19, 2014

Call it the Jimmy Durante of dinosaurs – a newly discovered hadrosaur with a truly distinctive nasal profile. The new dinosaur, named Rhinorex condrupus by paleontologists from North Carolina State Univer ...

Scholar tracks the changing world of gay sexuality

Sep 19, 2014

With same-sex marriage now legalized in 19 states and laws making it impossible to ban homosexuals from serving in the military, gay, lesbian and bisexual people are now enjoying more freedoms and rights than ever before.

User comments : 0