Britain looks to reducing food ads

Mar 28, 2006

Britain's Office of Communications has been examining the case for restricting food and drink advertising on television aimed at children.

Ofcom said it had been asked by the Department of Health and the Department for Culture, Media and Sport to look into the case amid growing concerns about rising childhood obesity and the over-consumption of foods high in fat, salt and sugar.

The ministry came up with a total of four proposals to cut back on food ads geared towards younger viewers, such as putting advertising time restrictions on specific food products; putting time restrictions on all food ads; keeping the time allocated to food product ads low; or combining all of the previous three proposals.

"With childhood obesity, the case for targeted action has been made; but which action -- and how this should be implemented -- is the focus for this final stage of consultation," Ofcom Chief Executive Stephen Carter said in a news release.

Copyright 2006 by United Press International

Explore further: China's reform of R&D budget management doesn't go far enough, research shows

add to favorites email to friend print save as pdf

Related Stories

Invasive insect threatens iconic Florida citrus

8 hours ago

The tourists stream to Florida in their cars, intent on a week at Disney or a sugar-sand seashore or a nonstop party on South Beach. Road weary and thirsty, they pull over at one of the state's five official ...

Meet the "swarmies"- robotics' answer to bugs

Aug 22, 2014

(Phys.org) —A small band of NASA engineers and interns is about to begin testing a group of robots and related software that will show whether it's possible for autonomous machines to scurry about an alien ...

Coffee withdrawal

Aug 14, 2014

Coffee: It leaves some people feeling fit and refreshed; in others, it makes their heart race. Scientists have developed several decaffeination processes to allow even people who react badly to caffeine to ...

Rooting out skin creams that contain toxic mercury

Aug 13, 2014

As countries try to rid themselves of toxic mercury pollution, some people are slathering and even injecting creams containing the metal onto or under their skin to lighten it, putting themselves and others at risk for serious ...

Save the seagrass

Aug 12, 2014

Seagrass meadows provide the ideal place for young fish to thrive, say NERC-funded scientists researching the importance of these habitats for commercial fishing.

Recommended for you

Precarious work schedules common among younger workers

Aug 29, 2014

One wish many workers may have this Labor Day is for more control and predictability of their work schedules. A new report finds that unpredictability is widespread in many workers' schedules—one reason ...

User comments : 0