Israeli election ringtones make a splash

Mar 14, 2006

An Israeli mobile operator announced some early returns on Tuesday, ahead of the March 28 general elections: Shas has the most popular political ringtone.

Cellcom, the mobile operator, said that the small, right-wing, ultra-Orthodox party's ringtone garnered 30 percent of the 3,000 downloads requested since the company made the ringtones available on its Web site last week, according to a report on the Hebrew news Web site Ynet.

Once the company saw how popular Shas' ringtone was, it added a remix version, the news site reported.

What is a political ringtone? During election season, the Israeli government grants equal television air time to each party running for seats in the country's parliament, the Knesset. The commercials invariably feature jingles, which Cellcom made available as downloadable ringtones.

The win wasn't a total surprise to Cellcom. A musical version of an ultra-Orthodox prayer had already proven a popular ringtone download for the company, the news site said.

Second place in the ringtone race went to Meretz, Shas' polar opposite on the political spectrum. While Shas is a religious party, Meretz's platform calls for greater separation between religion and government in the Jewish state, including the recognition of civil marriages.

The parties favored by more traditional opinion polls -- acting Prime Minister Ehud Olmert's Kadima, Amir Peretz's Labor and Benjamin Netanyahu's Likud -- did significantly less well in the ringtone arena.

Kadima, universally expected to win the most seats, garnered only 22 percent of the downloads, while Labor and Likud attracted a paltry 8 percent each, the news site said.

Copyright 2006 by United Press International

Explore further: Microsoft beefs up security protection in Windows 10

add to favorites email to friend print save as pdf

Related Stories

Russia turns back clocks to permanent Winter Time

2 hours ago

Russia on Sunday is set to turn back its clocks to winter time permanently in a move backed by President Vladimir Putin, reversing a three-year experiment with non-stop summer time that proved highly unpopular.

UN climate talks shuffle to a close in Bonn

2 hours ago

Concern was high at a perceived lack of urgency as UN climate negotiations shuffled towards a close in Bonn on Saturday with just 14 months left to finalise a new, global pact.

Microsoft beefs up security protection in Windows 10

7 hours ago

What Microsoft users in business care deeply about—-a system architecture that supports efforts to get their work done efficiently; a work-centric menu to quickly access projects rather than weather readings ...

US official: Auto safety agency under review

20 hours ago

Transportation officials are reviewing the "safety culture" of the U.S. agency that oversees auto recalls, a senior Obama administration official said Friday. The National Highway Traffic Safety Administration has been criticized ...

Recommended for you

Hacker gets prison for cyberattack stealing $9.4M

Oct 24, 2014

An Estonian man who pleaded guilty to orchestrating a 2008 cyberattack on a credit card processing company that enabled hackers to steal $9.4 million has been sentenced to 11 years in prison by a federal judge in Atlanta.

Magic Leap moves beyond older lines of VR

Oct 24, 2014

Two messages from Magic Leap: Most of us know that a world with dragons and unicorns, elves and fairies is just a better world. The other message: Technology can be mindboggingly awesome. When the two ...

Team infuses science into 'Minecraft' modification

Oct 24, 2014

The 3-D world of the popular "Minecraft" video game just became more entertaining, perilous and educational, thanks to a comprehensive code modification kit, "Polycraft World," created by University of Texas at Dallas professors, ...

User comments : 0