Cisco, Intel invest in gaming technology

Mar 09, 2006

Extent Technologies announced Wednesday it has won additional investments from Intel and Cisco to develop its portfolio of digital distribution technologies.

The Petah Tikvah, Israel, and Bethesda, Md.-based company, which designs broadband-based systems for profiting from PC and video games, said in a statement that the investments will also help it expand its video-game service and develop new gaming technologies.

"Intel and Cisco bring us strong strategic value and solidify our path of expansion beyond broadband value-added services into holistic PC and video gaming entertainment services for media companies," said Extent Chief Executive Officer Zvi Levgoren via the company statement.

The investors were upbeat about the deal.

"PC and video games are great experiences on (Extent's) Viiv platform," said Kevin Corbett, vice president and general manager of the Content Services Group, part of Intel Digital Home Group, via the statement.

"Exent provides a dramatically improved user experience, fast time to-market, and enables the launch of innovative subscription service into the market," Corbett added.

The company's services include digital distribution of video games, cross-platform enablers, in-game advertising and community-building solutions.

Branding experts have identified building a community around a product to be one of the most effective ways of building brand loyalty.

Among the companies using Exent's technologies and services are Comcast, Yahoo!, Verizon, Intel, Turner Broadcasting and Bell Canada, the company statement said.

Copyright 2006 by United Press International

Explore further: 'Cloud' lifts Microsoft earnings above expectations

add to favorites email to friend print save as pdf

Related Stories

Smart lifestyle takes centre stage at Asia tech show

Jun 01, 2014

Asia's largest tech trade show will be a battleground for smart innovations when it kicks off in Taiwan Tuesday—from car systems which warn when you are driving badly to a toothbrush-style camera that films the user's teeth.

Recommended for you

Oculus Rift users to see Moon live through robot

20 minutes ago

A group from Carnegie Mellon wants to send a robot to the Moon to beam live pictures of the Moon to Oculus Rift headset users, reported technology reporter Jane Wakefield of the BBC. Andy the robot is intended ...

A blue Christmas for Amazon?

24 minutes ago

It might be a blue Christmas for Amazon. The world's largest retailer gave a disappointing forecast for the crucial holiday quarter. The company also reported a wider loss than analysts expected for the third ...

US tech firm fined for underpaying Indian workers

2 hours ago

A Silicon Valley company is paying more than $43,000 in back wages and penalties after labor regulators found eight employees brought from India were grossly underpaid and overworked while assigned to a special project in ...

Facebook goes retro with 'Rooms' chat app

2 hours ago

Facebook on Thursday released an application that lets people create virtual "rooms" to chat about whatever they wish using any name they would like.

User comments : 0