New Consumer Electronic Interface On Future Hard Drives

Sep 12, 2004

Hitachi Global Storage Technologies today announced its intention to support the new CE-ATA interface on future small form factor hard drives for consumer electronics, including one-inch and 1.8-inch products.
In a related announcement alongside Intel and other companies, Hitachi announced its participation in a new initiative to define the CE-ATA interface, which will be tailored to the needs of handheld and portable consumer electronic devices such as mobile phones, personal digital assistants and MP3 players. The new interface is intended to address CE-specific requirements such as low pin-count, low voltage, power efficiency, cost effectiveness and integration efficiency

Hitachi has already recognized the importance of creating hard drives that are designed to meet the needs of CE customers. The company took a step in this direction last week with the announcement of the Hitachi Travelstar C4K60, a 1.8-inch drive that uses a ZIF connector common to the CE industry, rather than a standard notebook hard drive-based connector. With the ZIF connector, Hitachi has created the industry's smallest 1.8-inch footprint and provided an easier integration process for consumer device manufacturers.

"We look forward to being part of industry efforts, like this one to define the CE-ATA interface, that help to quicken and ease the adoption of hard drives in consumer devices," said Bill Healy, senior vice president, Consumer & Commercial Hard Disk Drives, Hitachi Global Storage Technologies. "Hitachi will bring much to the development of this new interface with our long-standing expertise in hard drive miniaturization and knowledge in working with CE customers."

Hitachi led the industry in forging the adoption of hard disk drives in consumer electronic devices with the Microdrive one-inch product in 1999 - first with digital camera manufacturers. Hitachi grew the one-inch hard drive category exponentially with the adoption of the Microdrive as the high-capacity storage medium for manufacturers of digital music players. The Microdrive and Travelstar 1.8-inch product lines represent Hitachi's near-term opportunities to adopt the new interface once it is defined.

"Along with ongoing efforts to improve cost, performance, battery life and shock specifications, we believe the CE-ATA interface has the potential to encourage the broadening of the number and types of applications that can be enjoyed on small consumer devices due to the affordability of high-capacity hard drives," Healy noted. Hitachi's work on the CE-ATA interface is one more step in the company's overall consumer hard drive initiative.

The Consumer Drive
Hitachi launched the industry's broadest hard drive portfolio for consumer electronics in early 2003, ranging from one-inch to 3.5-inch form factors.

With its consumer initiative, Hitachi recognized that the highest-growth hard drive segments are moving from traditional commercial applications to consumer devices. According to IDC, worldwide portable jukebox unit shipments will reach more than 25 million units in 2008. Additionally, more than 25 million digital video recorders and 40 million video game hardwares will be shipped the same year.

In developing hard drives for mass-market CE customers, Hitachi is striking the balance between small device and high-capacity from the end-user perspective and improved cost and ease of integration from the manufacturer viewpoint. With these attributes, manufacturers of consumer electronics are enabling a host of rich and more powerful applications than ever before. These include mobile phones, digital video cameras, smaller yet more capacious digital video and audio players, affordable set-top boxes and PVRs, among others. Hitachi's comprehensive approach to the consumer segment will also address high-end hard drives for top-of-the-line consumer devices.

Explore further: Some British Airways frequent flier accounts miles breached

add to favorites email to friend print save as pdf

Related Stories

Wireless sensors make aircraft maintenance more efficient

Feb 24, 2015

The FLITE-WISE project has developed new wireless sensors to facilitate the constant monitoring of European aircrafts. The new system, which is expected to bring both cost and weight down, will be commercialised ...

Nadella: Microsoft aspires to get consumers 'loving Windows'

Jan 22, 2015

Microsoft upped its bid to capture the hearts and minds of technology consumers Wednesday with Windows 10, announcing everything from free upgrades for the majority of Windows users to support for nascent holographic dis ...

The flying inventory assistant

Dec 01, 2014

Standing on top of a ladder several meters high, pad and pen in hand, just to count boxes? Inventories in large warehouses could soon appear quite different and proceed to take flight, in the truest sense ...

Recommended for you

DARPA seeks new positioning, navigation, timing solutions

17 hours ago

The Defense Advanced Research Projects Agency (DARPA), writing about GPS, said: "The military relies heavily on the Global Positioning System (GPS) for positioning, navigation, and timing (PNT), but GPS access is easily blocked by methods such as jamming. In addition, many environments in which our mil ...

Future US Navy: Robotic sub-hunters, deepsea pods

21 hours ago

The robotic revolution that transformed warfare in the skies will soon extend to the deep sea, with underwater spy "satellites," drone-launching pods on the ocean floor and unmanned ships hunting submarines.

Festo has BionicANTs communicating by the rules for tasks

Mar 27, 2015

Germany-based automation company Festo, focused on technologies for tasks, turns to nature for inspiration, trying to take the cues from how nature performs tasks so efficiently. "Whether it's energy efficiency, ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.