Survey: Higher prices cool Internet dating

Feb 09, 2006

A new survey finds that higher prices for Internet dating sites have apparently cooled off public enthusiasm for meeting people online.

Jupiter Research released a pre-Valentine's Day report on pricing strategies for online dating services that shows 5 percent of Internet users paid for online dating subscriptions last year, down from 6 percent in 2004.

Although industry revenues grew during the same period, Jupiter found that more than one-third of users who tried out a service did not convert to a full paid subscription.

"Thirty seven percent of visitors who don't convert say dating sites cost too much, making it their leading complaint," said Jupiter analyst Nate Elliott.

Notably, the survey determined that most users who declined to subscribe did not then attempt to use free socializing sites to meet people, eliminating the cheapskate factor.

Elliott said the findings indicated that offering targeted subscription discounts would be the best way for dating sites to pump up their subscription bases.

Copyright 2006 by United Press International

Explore further: Skin icons can tap into promise of smartwatch

add to favorites email to friend print save as pdf

Related Stories

iWorm hack shows Macs are vulnerable too

Oct 08, 2014

The computer operating systems and applications we use today have often evolved over many years, decades even, and contain tens or hundreds of millions of lines of code. Flaws in that code – and there will ...

Facebook steps up battle on 'fake likes'

Oct 03, 2014

Facebook said Friday it has stepped up its battle against spammers who promise to deliver "likes" to its members, and warned users on using such scams.

Xbox One update is big on friends, Blu-ray 3D support

Jul 21, 2014

An Xbox One August update is arriving for early-access users. Microsoft said, "We're looking forward to hearing feedback on features before we roll them out to all Xbox One consoles next month and beyond." ...

Recommended for you

HP supercomputer at NREL garners top honor

19 minutes ago

A supercomputer created by Hewlett-Packard (HP) and the Energy Department's National Renewable Energy Laboratory (NREL) that uses warm water to cool its servers, and then re-uses that water to heat its building, has been ...

Google's streaming music service adds mood to mix

39 minutes ago

Google's music-subscription service will try to anticipate its listeners' mood swings as it amplifies its competition with Pandora, Spotify and other popular services that play tunes over the Internet.

Turner channels removed from Dish amid pact spat

39 minutes ago

Channels such as Cartoon Network and CNN are no longer part of Dish's programming lineup as a deadline has passed for the satellite TV provider and Turner Broadcasting to renew their distribution agreement.

User comments : 0