Survey: Higher prices cool Internet dating

Feb 09, 2006

A new survey finds that higher prices for Internet dating sites have apparently cooled off public enthusiasm for meeting people online.

Jupiter Research released a pre-Valentine's Day report on pricing strategies for online dating services that shows 5 percent of Internet users paid for online dating subscriptions last year, down from 6 percent in 2004.

Although industry revenues grew during the same period, Jupiter found that more than one-third of users who tried out a service did not convert to a full paid subscription.

"Thirty seven percent of visitors who don't convert say dating sites cost too much, making it their leading complaint," said Jupiter analyst Nate Elliott.

Notably, the survey determined that most users who declined to subscribe did not then attempt to use free socializing sites to meet people, eliminating the cheapskate factor.

Elliott said the findings indicated that offering targeted subscription discounts would be the best way for dating sites to pump up their subscription bases.

Copyright 2006 by United Press International

Explore further: Glass maker deals to exit Apple, Arizona plant

add to favorites email to friend print save as pdf

Related Stories

iWorm hack shows Macs are vulnerable too

Oct 08, 2014

The computer operating systems and applications we use today have often evolved over many years, decades even, and contain tens or hundreds of millions of lines of code. Flaws in that code – and there will ...

Facebook steps up battle on 'fake likes'

Oct 03, 2014

Facebook said Friday it has stepped up its battle against spammers who promise to deliver "likes" to its members, and warned users on using such scams.

Xbox One update is big on friends, Blu-ray 3D support

Jul 21, 2014

An Xbox One August update is arriving for early-access users. Microsoft said, "We're looking forward to hearing feedback on features before we roll them out to all Xbox One consoles next month and beyond." ...

Recommended for you

Glass maker deals to exit Apple, Arizona plant

1 hour ago

Nearly 2,000 furnaces installed in a factory to make synthetic sapphire glass for Apple Inc. will be removed and sold under a deal between the tech giant and the company that had been gearing up to produce huge amounts of ...

Global boom in hydropower expected this decade

3 hours ago

An unprecedented boom in hydropower dam construction is underway, primarily in developing countries and emerging economies. While this is expected to double the global electricity production from hydropower, it could reduce ...

User comments : 0