iPod -- the most popular incentive

Aug 18, 2005

The iPod Mini has become the top "motivational" or "giveaway" electronics product of U.S. corporations and small businesses, says trade magazine Incentive.

For customers who opened checking accounts and agreed to pay bills online, Bank One, Chase and Citibank have recently used free iPod Shuffles as a promotional item, reported The New York Times Thursday.

Century Tower, a residential high rise in Chicago used the iPod to lure new renters.

"It went over really big," said Sharon Campbell, the Century Tower's leasing director, who said 80 new renters received the free player.

Campbell said the apartment building had offered in the past would-be tenants incentives like one or two months of free rent, but the iPod was far more popular even though the rents range from $755 to about $3,000 a month.

IPods cost $299 to $399 for the 20-gigabyte and 60-gigabyte original models, while the iPod Mini costs $199 to $249 and the iPod Shuffle costs $99 to $129.

Copyright 2005 by United Press International

Explore further: Google puts virtual reality in reach with cardboard

Related Stories

Camry Hybrid: A family car winner

Mar 25, 2015

The roomy, fuel-sipping Toyota Camry Hybrid family sedan gets better for 2015 with more appealing exterior styling, upgraded interior, improved ride and handling and quieter passenger cabin.

Convenience of technology comes at a cost

Nov 29, 2013

As he rose to his feet from a knuckle-dragging crouch, primitive cave man wrapped his newly evolved opposable thumbs around the handy tools of his time - a club or spear - and instantly his life got easier. Two million years ...

Recommended for you

Project Jacquard to weave interactivity into textiles

7 hours ago

"Wearables" represents a broad-category of how we will interact with the digital world away from our laptop screens. It embraces arm bands, socks, bracelets, rings and watches. Google is now enhancing that ...

US judge jails Silk Road mastermind for life (Update)

10 hours ago

The American convicted of masterminding the criminal website Silk Road was sentenced in court Friday to life in prison over the online enterprise that sold $200 million in drugs to customers worldwide.

Microsoft Research project can interpret, caption photos

12 hours ago

If you're surfing the web and you come across a photo of the Mariners' Felix Hernandez on the pitchers' mound at Safeco Field, chances are you'll quickly interpret that you are looking at a picture of a baseball ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.