Boost takes Street Scene mobile

August 5, 2005

Boost Communications said Friday it had taken the recent Street Scene music festival mobile with text-messaging promotions.

The company said that thousands have responded from their cell phones to win prizes and backstage passes Boost Communications Inc.,, a mobile interactivity company for radio entertainment and sports, partnered with the Street Scene 05 music festival to further establish mobile promotions as the standard in live entertainment events, the company said in a release.The two-day festival held July 29-30, 2005, on the Qualcomm Stadium grounds in San Diego, Calif.,, generated thousands of text-message responses from event attendees participating in an array of innovative promotions.In addition to reaching audience members through this mobile channel, the promotions created an entirely new source of revenue for Street Scene.

With headline acts like the Black Eyed Peas, Pixies and the Killers, Street Scene drew over 75,000 attendees to San Diego.As one of the largest, most well attended, and best produced music festivals in the country, Street Scene sets the standard for summer concert experiences on the West Coast and around the country.

This year Street Scene raised the bar for concert events by partnering with Boost Communications to offer attendees the immediacy and convenience of text-based promotions to win a series of prizes including Xbox consoles, Southwest Airlines roundtrip tickets, Taylor guitars, Best Buy merchandise, VIP passes, backstage passes and more.

"As one of the top shows in the country each year, we know people expect us to provide entertainment and promotions that enhance the concert-going experience and offer exciting opportunities," said Rob Hagey, CEO of Rob Hagey Productions and producer of Street Scene."Based on the response levels, we know mobile interaction is a highly advantageous promotional channel.By building our relationship with Boost Communications, the company that is setting the standard for mobile interaction, we are looking forward to pushing the envelope in years to come."

Copyright 2005 by United Press International. All rights reserved.

Explore further: With virtual reality, a 360-degree view inside Syria

Related Stories

Health record app for Google Glass developed by Drchrono

June 15, 2014

The future of Google Glass in health care appears to be by now not a question of if but a question of where and when. Philips Healthcare, in its explorations into health care's future, created a video that imagined how Google ...

Gangnam becomes hot spot for Korean startups

December 11, 2014

The uber-trendy Seoul neighborhood made famous by the "Gangnam Style" K-pop hit is known for status-conscious people, plastic surgery clinics and Ivy League prep schools. Now it's making a name as a bustling center for tech ...

Review: Better cameras, less glare in iPad Air 2

October 22, 2014

If I've seen you taking photos with a tablet computer, I've probably made fun of you (though maybe not to your face, depending on how big you are). I'm old school: I much prefer looking through the viewfinder of my full-bodied, ...

Recommended for you

ATLAS and CMS experiments shed light on Higgs properties

September 1, 2015

Three years after the announcement of the discovery of a new particle, the so-called Higgs boson, the ATLAS and CMS Collaborations present for the first time combined measurements of many of its properties, at the third annual ...

Distant planet's interior chemistry may differ from our own

September 1, 2015

As astronomers continue finding new rocky planets around distant stars, high-pressure physicists are considering what the interiors of those planets might be like and how their chemistry could differ from that found on Earth. ...

Magnetic fields provide a new way to communicate wirelessly

September 1, 2015

Electrical engineers at the University of California, San Diego demonstrated a new wireless communication technique that works by sending magnetic signals through the human body. The new technology could offer a lower power ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.