Online retail images reveal skin tone discrepancies
When Lee Humphreys noticed that models for a retail company—one known for its diversity—appeared lighter-skinned in still photos than in videos, she didn't think it was intentional.
Visual Communication is a quarterly, peer-reviewed academic journal publishing top research in visual studies. It welcomes contributions from scholars in anthropology, sociology, history and scientific research. Articles cover still and moving images; graphic design and typography; visual phenomena such as fashion, professional vision, posture and interaction; the built and landscaped environment; and the role of the visual in relation to language, music, sound and action.
When Lee Humphreys noticed that models for a retail company—one known for its diversity—appeared lighter-skinned in still photos than in videos, she didn't think it was intentional.
Social Sciences
May 11, 2022
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