The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures. This fall's 800-pound gorillas include Halo 5 and Star Wars Battlefront. But ...
Economics & Business
Nov 11, 2015
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32
When a business wants to predict consumer expenditures at a competing firm, the task can be difficult.
Economics & Business
Sep 25, 2015
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4
Rationally speaking, most people know that random, violent crime is rare. But that doesn't keep them from getting the creeps when they walk through a parking structure or other public place that's not well-lit or crowded.
Plants & Animals
Jul 24, 2015
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101
What's not to like about getting a refund? It's a possibility under equal billing plans, where consumers are charged the same amount every month for consumption-based services such as energy or water. Those billings are later ...
Economics & Business
May 6, 2015
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12
Fortune 1000 companies that increase their use of marketing analytics improve their return on assets an average 8% and as much as 21%, with returns ranging from $70 million to $180 million in net income, according to a paper ...
Economics & Business
Nov 29, 2012
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(Phys.org)—If you're looking to justify a marketing investment, consider a new study by researchers at the University of Kansas School of Business.
Economics & Business
Sep 27, 2012
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