Archive: 9/05/2013

Why we love it or hate it: The 3 E's

Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...

dateMay 09, 2013 in Social Sciences
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Amazon's growing threat to HP, Dell and Oracle

At any given moment, Netflix Inc. is serving up thousands, if not millions, of online videos from a big data center that the company's 33 million subscribers couldn't care less about, as long as those shows run immediately ...

dateMay 09, 2013 in Business
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How to tend image in age of online permanence

The embarrassing tweet. The drunken party photos. The DUI arrest. The messy divorce or business scandal. When it comes to the Internet, there are no secrets. If people are searching for you, what they find isn't necessarily ...

dateMay 09, 2013 in Internet
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