Archive: 11/28/2006

Tales of the unexpected: how the brain detects novelty

When you sit down to watch a DVD of your favourite film, the chances are that you are able to predict the exact sequence of events that is about to unfold. Without our memories we would not only be unable to remember our ...

Nov 28, 2006
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New breast CT scanner rivals mammography

At the Radiological Society of North America meeting in Chicago on November 27, researchers will unveil a new imaging system developed at the University of Rochester that showed in a pilot study it could capture images equal ...

Nov 28, 2006
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MRI shows brains respond better to name brands

Your brain may be determining what car you buy before you've even taken a test drive. A new study gauging the brain's response to product branding has found that strong brands elicit strong activity in our brains. The findings ...

Nov 28, 2006
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