Archive: 06/25/2008

Novelty drives choice behavior in humans

New research suggests that novelty drives choice behavior , even when the degree of familiarity with an option is completely unrelated to choice outcome. The research, published by Cell Press in the June 26th issue of the ...

Jun 25, 2008 4.2 / 5 (9) 0

Neuroscientists discover a sense of adventure

Wellcome Trust scientists have identified a key region of the brain which encourages us to be adventurous. The region, located in a primitive area of the brain, is activated when we choose unfamiliar options, suggesting an ...

Jun 25, 2008 4 / 5 (12) 2