Archive: 24/08/2009

Placing ads: Location, location, location

Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...

dateAug 24, 2009 in Social Sciences
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New prognostic marker for human breast cancer

Elevated levels of GLI1 (glioma-associated oncogene homolog 1) protein in human breast cancer are associated with unfavorable prognosis and progressive stages of disease. Researchers writing in the open access journal BMC ...

dateAug 24, 2009 in Cancer
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