Archive: 09/20/2010

Learning how consumers value products

Suggesting to consumers that they will use a product frequently can actually reduce their interest in purchasing the product, according to a new study in the Journal of Consumer Research.

Sep 20, 2010
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Looking for loopholes in microchip security

( -- When it comes to making sure our information is secure, sometimes researchers have to think like hackers. This is true of Avishai Wool, a professor at Tel Aviv University. Along with Ph.D. ...

Sep 20, 2010 weblog
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