Archive: 07/17/2008

Categories help us make happier choices

Most of us have stood in a supermarket aisle, overwhelmed with the array of choices. Making those choices is easier if the options are categorized, according to new research in the Journal of Consumer Research.

dateJul 17, 2008 in Other
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Fuel from food waste: bacteria provide power

Researchers have combined the efforts of two kinds of bacteria to produce hydrogen in a bioreactor, with the product from one providing food for the other. According to an article in the August issue of Microbiology Today, this t ...

dateJul 17, 2008 in
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New model explains why we overestimate our future choices

When people make choices for future consumption, they select a wider variety than when they plan to immediately consume the products. A new study in the Journal of Consumer Research examines the reasons behind this divers ...

dateJul 17, 2008 in Other
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