Archive: 09/15/2008

Blissfully ignorant: Skip those pesky details

Wouldn't you like some more information about that cream puff? Not if you just ate it. A new study in the Journal of Consumer Research examined what's known as the "Blissful Ignorance Effect," the way consumers' goals shift ...

Sep 15, 2008
5 / 5 (3) 1

No helicopter moms among Rutgers mutant mice

First, he discovered a gene that controls innate fear in animals. Now Rutgers geneticist Gleb Shumyatsky has shown that the same gene promotes "helicopter mom" behavior in mice. The gene, known as stathmin or oncoprotein ...

Sep 15, 2008
4 / 5 (4) 0