Archive: 06/02/2014

Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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40th anniversary of Mariner 10 Venus mission

Exactly 40 Years ago today on Feb. 5, 1974, Mariner 10, accomplished a history making and groundbreaking feat when the NASA science probe became the first spacecraft ever to test out and execute the technique known as a planetary ...

dateFeb 06, 2014 in Space Exploration
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