02/12/2011

A novel way to concentrate sun's heat

Most technologies for harnessing the sun’s energy capture the light itself, which is turned into electricity using photovoltaic materials. Others use the sun’s thermal energy, usually concentrating the sunlight ...

Virtual predictions beat destruction

(PhysOrg.com) -- Before computer modelling there was only one way to discover the limits of a metal alloy, or any other material – test it to destruction. The problems with this approach are obvious: it’s expensive, ...

Obama, Clinton to announce energy saving program

(AP) -- Enlisting former President Bill Clinton as a partner, President Barack Obama is announcing a $4 billion effort to increase the energy efficiency of government and private sector buildings, aiming for fuel savings ...

Geoengineering could save Earth -- or destroy it

(AP) -- Brighten clouds with sea water? Spray aerosols high in the stratosphere? Paint roofs white and plant light-colored crops? How about positioning "sun shades" over the Earth?

Australian court extends ban on Galaxy tab sales

(AP) -- Apple Inc. won a small victory on Friday in its global patent battle with rival Samsung, after Australia's highest court temporarily extended a ban on sales of Samsung's Galaxy tablet computers in the country.

Seeing brands as people

From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products. Now new research shows that thinking about brands as people can make ...

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