Scent of a woman: Men's testosterone responses to olfactory ovulation cues

Jan 13, 2010

Women around the world spend billions of dollars each year on exotic smelling perfumes and lotions in the hopes of attracting a mate. However, according to a new study in Psychological Science, a journal of the Association for Psychological Science, going "au natural" may be the best way to capture a potential mate's attention.

Smells are known to be critical to animal mating habits: Animal studies have shown that male testosterone levels are influenced by odor signals emitted by females, particularly when they are ovulating (that is, when they are the most fertile). Psychological scientists Saul L. Miller and Jon K. Maner from Florida State University wanted to see if a similar response occurs in humans. In two studies, women wore tee shirts for 3 nights during various phases of their menstrual cycles. Male volunteers smelled one of the tee shirts that had been worn by a female participant. In addition, some of the male volunteers smelled control tee shirts that had not been worn by anyone. Saliva samples for testosterone analysis were collected before and after the men smelled the shirts.

Results revealed that men who smelled tee shirts of ovulating women subsequently had higher levels of testosterone than men who smelled tee shirts worn by non-ovulating women or men who smelled the control shirts. In addition, after smelling the shirts, the men rated the odors on pleasantness and rated the shirts worn by ovulating as the most pleasant smelling.

The authors note that "the present research is the first to provide direct evidence that olfactory cues to female ovulation influence biological responses in ." In other words, this study suggests that levels may be responsive to smells indicating when a woman is fertile. The authors conclude that this may promote mating-related behavior by males.

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dan42day
5 / 5 (2) Jan 14, 2010
Somebody is sure to be scrambling to find the compounds that cause this effect. It should be worth 100's of millions to the cosmetic industry. In fact, I wouldn't mind spraying some on a car I've been trying to sell for six months.
frajo
1 / 5 (1) Jan 14, 2010
Look for human pheromones and for the vomeronasal organ to learn more.
ArtflDgr
5 / 5 (1) Jan 14, 2010
oh whats a gender feminist to do? science keeps proving their premises completely wrong... oh the humanity of it.
dmcl
Jan 14, 2010
This comment has been removed by a moderator.
alaskawoman
5 / 5 (1) Jan 18, 2010
I hate to crash a scientific party but, my husband loses his mind and wants primal sex when I have been perspiring heavily. Even if he didn't know in advance that I was. I haven't ovulation for about eight years now so I can't say that their evidence is very plausible. Try the same study with women like me. I bet the results will be the same. No ovulation required.