Coke ads 'totally unacceptable' in Australia

Apr 02, 2009

Australia's consumer regulator has ordered Coca-Cola to publish corrections after it claimed in "unacceptable" ads that health risks from the soft drink were a myth, the watchdog said Thursday.

The newspaper ads, which ran nationally last October and targeted mothers, said it was untrue that Coke could make you fat, rot your or was packed with caffeine, the Australian Competition and Consumer Commission (ACCC) said.

"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and ," it said.

The watchdog said the company had agreed to publish corrective ads in papers as well as a website table comparing the caffeine levels of its drinks in comparison with and instant coffee.

Gareth Edgecombe, managing director of Coca-Cola South Pacific, confirmed that it would publish new adverts to clarify the firm's message.

"We certainly did not intend our message to be misleading and we have been working with the ACCC to address its concerns," he said in a statement.

"The ACCC were concerned we oversimplified some complex topics, and we acknowledge we should have provided more information."

(c) 2009 AFP

Explore further: Study recommends inmate immunity test

add to favorites email to friend print save as pdf

Related Stories

New drink draws criticism

Feb 12, 2007

Connecticut's attorney general has opened an investigation into the calorie-burning claims of a caffeinated drink from the Coca-Cola and Nestle companies.

Makers say drink burns calories

Oct 13, 2006

Some New Yorkers expressed skepticism about the hype surrounding a drink that its makers said burns calories as consumers drink it.

Root beer may be 'safest' soft drink for teeth

Mar 20, 2007

Exposing teeth to soft drinks, even for a short period of time, causes dental erosion—and prolonged exposure can lead to significant enamel loss. Root beer products, however, are non-carbonated and do not contain the acids ...

Recommended for you

Study recommends inmate immunity test

1 hour ago

(AP)—Federal experts are recommending that California test inmates for immunity to a sometimes fatal soil-borne fungus before incarcerating them at two Central Valley state prisons where the disease has killed nearly three ...

Down syndrome teens need support, health assessed

8 hours ago

Young adults with Down syndrome experience a range of physical and mental health conditions over and above those commonly reported in children with the condition—and these health problems may significantly ...

Time out for exercise

8 hours ago

University of Queensland researcher has found that restructuring our daily routine to include exercise can have unexpected effects on health.

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

freethinking
1 / 5 (1) Apr 02, 2009
Coke can rot your teath and make you fat. But so can milk, even skim mild. So can juice, fuit, etc. and etc.

Is this to protect the stupid from thinking that coke is actually good for you?
E_L_Earnhardt
5 / 5 (1) Apr 03, 2009
Phosferic Acid is the culprit!!!