Retail tobacco displays make it tougher to quit

Feb 07, 2008

Tobacco advertising displays may be undermining smokers' attempts to give up and tempting former smokers to resume smoking, research by Professor of Marketing Janet Hoek has found.

Professor Hoek interviewed 20 people who had attempted to stop smoking in the previous six to eight months – half of whom had taken up smoking again – to find out what effect retail displays had on them.

The research was part of a project led by Otago University's Wellington School of Medicine and commissioned by the Cancer Society and Action on Smoking and Health. The two organisations want the Government to ban displays of cigarettes and other tobacco products in shops.

Professor Hoek says some study participants felt displays made them purchase tobacco or made them feel they were missing out on something if they saw a brand they formerly smoked.

"It was quite clear from what many people said that not having displays would create an environment that made quitting easier," she says.

Source: Massey University

Explore further: Study explores docs' roles in end-of-life hospitalizations

add to favorites email to friend print save as pdf

Related Stories

Adults concerned about tobacco ads influence on youth

Mar 24, 2011

Do you see what your child sees? Roswell Park Cancer Institute (RPCI) scientists have analyzed the impact of tobacco advertising in stores. Researchers found that adults and young people believe that tobacco promotions influence ...

Graphic cigarette warnings evoke important emotions

Feb 03, 2011

The days of the small Surgeon General’s warning on the side of cigarette packs are ending. The U.S. Food and Drug Administration has announced that it is mandating bolder health warnings on cigarette advertising and pa ...

Tobacco: Out of sight, out of mind?

Nov 23, 2010

Putting tobacco out of sight in shops can change the attitude of young people to smoking, while not hitting retailers in the pocket, researchers at The University of Nottingham have discovered.

Britain considering plain cigarette packs

Nov 21, 2010

Tobacco companies could be forced to sell cigarettes in plain grey or brown packaging in Britain in an attempt to deter youngsters from taking up smoking, the health secretary suggested Sunday.

Recommended for you

CDC: Almost everyone needs a flu shot

4 hours ago

(HealthDay)—Less than half of all Americans got a flu shot last year, so U.S. health officials on Thursday urged that everyone 6 months and older get vaccinated for the coming flu season. "It's really unfortunate ...

Can you train your brain to crave healthy foods?

6 hours ago

The mere sight of a slice of gooey chocolate cake, a cheesy pizza, or a sizzling burger can drive us to eat these foods. In terms of evolution we show preference for high calorie foods as they are an important ...

User comments : 0