Navdy projects transparent image in driver's field of view

August 6, 2014 by Nancy Owano weblog

Navdy is a portable device you put on your car dashboard—the car you already own. Its reason for being is fundamental. When you focus on your phone you cannot focus on the road. When you keep looking down from the steering wheel, accidents can happen. Navdy said drivers are three times more likely to get into an accident when they take their eyes off the road to look down at a touchscreen. Sit behind the wheel in your car, look out, and consider where your line of sight ought to be while the car is in motion and you are viewing information. Enter Navdy, a device from the company by the same name.

"Navdy projects a transparent image into the driver's field of view which appears to float outside of the windshield," according to this San Francisco startup. Navdy has begun to accept pre-orders for its device; the idea is to drive and at the same time be able to see useful information in the drivers' view. The Navdy device sits on a magnetic mount on the dashboard. No more looking down to fumble with knobs, buttons or touch screens. "Navdy is built from the ground up to be the safest and most intuitive way to make calls, use navigation, listen to music or access notifications without ever looking away from the road," said Navdy co-founder and CEO Doug Simpson.

Wayne Cunningham explained in CNET: "Navdy will offer an app that integrates a driver's iPhone or Android with the HUD. Navdy projects turn-by-turn directions, computed by navigation on the phone, in front of the driver. When a phone call comes in, Navdy shows the contact information. And drivers can see what music is currently playing." Navdy is designed to relay information and respond to information with voice and touch-less gesture controls. The San Francisco start-up offers the opportunity to accept and initiate calls without looking at the phone. A camera mounted in the unit takes the gesture control information. Swiping your hand to the left answers a call or you can swipe right to dismiss an untimely notification. said Navdy. Google Voice or Siri can be used as voice commands to compose a tweet or make a call; the works with iPhone or Android phones.

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Navdy plugs into a 's on-board diagnostics (OBD II) port. "OBD II ports have been built into every car sold in America since 1996," said the company. "Even if you've never seen yours, it's definitely there! Usually it's below the just to the left." Navdy said, "You will not need to worry about battery life - as long as your car has power Navdy will too."

The company is making Navdy available for pre-order at the introductory price of $299, and the retail price will be $499. Navdy said the product ships early 2015.

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5 / 5 (5) Aug 06, 2014
What could possibly go wrong?

This is SUCH a bad idea - if you're driving, drive. Watch the road and the surrounding area, think about what you're doing, where you're going, what might happen. DON'T faff around chatting to Adam about where to meet for coffee. You want to use the phone? Pull over and stop.
5 / 5 (5) Aug 06, 2014
I'm with you, that first example was horrible! For navigation or something I could see some benefit, but for texting in the middle of your field of view! Jesus!
5 / 5 (1) Aug 07, 2014
I'm with you, that first example was horrible! For navigation or something I could see some benefit, but for texting in the middle of your field of view! Jesus!

Could have gone all the way and depicted the driver watching a movie on the head's up, while barreling down the highway.

They raise the point that it's safer than taking your eyes off the road to fiddle with some device (which I might dispute). But don't broach the subject that it's never going to be as safe as devoting 100% of your attention to driving. If this sort of entertainment technology entices large numbers of drivers to adopt such a mode of travel, the net safety of being on the road goes down for all.
not rated yet Aug 07, 2014
Can you digress for your readers?
not rated yet Aug 09, 2014
On the one hand, I agree with previous comments. On the other hand, let's talk REALITY. People still text, talk and drive. Legal or not- Hands FREE or not. Even though my phone is hands free, what happens when a text comes through? It's natural for people to reflexively look down to their phone's screen(!) No matter how many laws you pass. You can't legislate reflexive behavior. THIS is a natural alternative. While it might still be 'distracting' in the true sense of the word, it's FAR BETTER than LOOKING DOWN AWAY FROM THE ROAD.
not rated yet Aug 09, 2014
More helpful would be a HUD which assisted the driver with driving safely. That way some loss of safety would hopefully be offset by gains in other ways

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