Microsoft unveils 'SurroundWeb'—whole room web display concept

March 6, 2014 by Bob Yirka report
A web page uses the Room Skeleton to render karaoke across a TV and projectors. Credit: Microsoft Research

( —Microsoft has published a concept paper on its research web site in which it describes a concept it calls SurroundWeb—a means for displaying web content on multiple flat surfaces and satellite screens in a physical room.

The relies on Kinect technology to scan a to "recognize" and other objects. Once that's accomplished it would use software to parse out different parts of web content which it would divvy out to different surfaces (or satellite devices such as phones or tablets) in the room, effectively adding more screens. The idea is that different parts of would fit just right onto different patches of walls and other flat surfaces.

At first blush, the concept appears rather simple—a closer look, however, reveals that what Microsoft is actually proposing is a way to create immersive applications for the home that don't violate the privacy of their users. As its name implies, SurroundWeb is Internet based, thus, if such a system were to scan a room and allow information about what is found to make its way to the web, all manner of could occur. In its concept paper Microsoft outlines how SurroundWeb could be implemented without violating privacy. The design of the system would mimic operating system design—different parts would be allowed access to different information—each level having access only to what it needs to function.

As an example, if an initial scan of a room reveals a can of a certain brand of soda sitting on a table, that brand information data would become a trusted object, available only to a section of the "local" software that allows for an ad to be displayed showcasing that or a related type of product. In such a scenario, the brand identity would never be able to make its way to the web, yet ads could still be displayed based on user preferences. Such recognition could also serve in the user's favor as is noted in the paper—if a pot in the kitchen begins to boil, for example, a message could be displayed in another room as an alert.

In its favor, the SurroundWeb concept is being put forth in a public forum, which means readers of all technical levels can study the idea and trade opinions regarding the soundness of the design. Thus, if there are privacy holes in the system, others will find them allowing Microsoft to refine the idea until the concept is deemed "safe."

SurroundWeb is still just an idea, one that Microsoft is clearly tossing around. Only time will tell if the company decides it's an idea worth pursuing.

Explore further: Microsoft has patent ambitions for immersive gaming

More information: SurroundWeb: Least Privilege for Immersive "Web Rooms":

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3 / 5 (7) Mar 06, 2014
Fahrenheit we come.
Do I really want ads all over my walls? Aggressive marketing is reachin preposterous levels. Why not just tattoo brand-logos into our retinas at birth?
2.3 / 5 (4) Mar 06, 2014
Yes, this product has zero uses. All it can do is display ads. Kinda like that global network of computers that does nothing useful but display ads.
5 / 5 (2) Mar 06, 2014
Uh, could some-one remind Microsoft that if they don't make Win 8.x fit for the busy 'desktop' environment, for folk who actually want to *work* with their PC, they have a problem.

{ After a storm repeatedly power-cycled my lovely, lovely, twin-screen, ex-CAD, XP system, trashing it, I had to run out and buy a generic Win 8.1 box. Took me a long, hard week to sanitise and tweak it to point where I could do *any* work. It still has a bunch of 'stupids', but I'm learning work-arounds...}
5 / 5 (2) Mar 07, 2014
Since electronic devices are inherently secure, corporations are trustworthy, and privacy is universally respected I think this is a good idea.

Experts of all levels have shown us for years that important things such as credit card numbers cannot be stolen. The joy of seeing a coke ad on my wall after bringing a can of coke home, is going to be worth having the interior of my living quarters broadcast to the internet. In fact, I can hardly wait.
5 / 5 (1) Mar 07, 2014
Perhaps the soda example was poorly thought out, but regardless of the brand of soda, innocuous seeming info that I like to drink soda is still PII leakage. I'm not singling out Microsoft. As has been pointed out often, most commercially oriented sites, and many others, collect this sort of information. No reason not to expect it's being shared and aggregated either.

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