Study reveals best ways to use analogies in marketing

They watched, waiting for the instant the test subject smiled.  University of Delaware marketing professor Michal Herzenstein and her research assistant knew what a smile meant. It was the "aha!" moment. It meant the subject ...

Zombie ant fungi 'know' brains of their hosts

(Phys.org) —A parasitic fungus that reproduces by manipulating the behavior of ants emits a cocktail of behavior-controlling chemicals when encountering the brain of its natural target host, but not when infecting other ...

How plants become zombies

(Phys.org) —Forget popular video game Plants Vs. Zombies, some plants are zombies and scientists have uncovered how bacterial parasites turn them into the living dead.

Operation Zombie arrests teen hacker in Argentina

(AP)—Argentine police say they have arrested an alleged 19-year-old hacker on suspicion of leading a network specialized in fraud and complex financial transactions that led to security breaches at numerous websites.

The zombie-ant fungus is under attack, research reveals

A parasite that fights the zombie-ant fungus has yielded some of its secrets to an international research team led by David Hughes of Penn State University. The research reveals, for the first time, how an entire ant colony ...

page 2 from 3