Surviving a zombie apocalypse using mathematics

Researchers at the University of Sheffield have explained how to survive a zombie apocalypse this Halloween using maths, in a new outreach project designed to highlight the importance of vaccinations.

Study reveals best ways to use analogies in marketing

They watched, waiting for the instant the test subject smiled.  University of Delaware marketing professor Michal Herzenstein and her research assistant knew what a smile meant. It was the "aha!" moment. It meant the subject ...