Do I need it? 'Underconsumption core' trends on TikTok
Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.
Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.
Social Sciences
Aug 12, 2024
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A new TikTok trend called "underconsumption core" is gaining traction online. This trend champions minimalism and frugality, and encourages people to maximize the utility of their purchases and buy only what they truly need, ...
Economics & Business
Jul 31, 2024
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