Selling on eBay? Get higher bids with a red background

The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as varied as video game consoles and Florida vacation packages, according to a new ...

Why would consumers pay less for separate than bundled products?

Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research, most consumers in this situation are not willing to pay as much for a combination as ...

Honey bees study finds that insects have personality too

A new study in Science suggests that thrill-seeking is not limited to humans and other vertebrates. Some honey bees, too, are more likely than others to seek adventure. The brains of these novelty-seeking bees exhibit distinct ...

Consumers willing to pay extra for organic meat, survey finds

Consumers, particularly those who occasionally or habitually buy organic chicken, are willing to pay a premium price for organic meat, according to a study conducted by personnel at the University of Arkansas System Division ...

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