Making it count: The power of round numbers

Round numbers can be powerful marketing tools, increasing people's sense of accomplishment as they work towards goals in areas like finances or weight loss, according to new Washington State University research.

Weight loss

Weight loss, in the context of medicine, health or physical fitness, is a reduction of the total body mass, due to a mean loss of fluid, body fat or adipose tissue and/or lean mass, namely bone mineral deposits, muscle, tendon and other connective tissue. It can occur unintentionally due to an underlying disease or can arise from a conscious effort to improve an overweight or obese state.

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