Related topics: google

Search engines will know what you want ... sooner

If you enter "Oklahoma" in a search engine, you might get a travelogue, news about the oil industry, Oklahoma State football scores or an article on Rodgers and Hammerstein musicals. What appears at the top of the list might ...

Research reveals how advertisers play the online bidding game

When an ad pops up in your Web browser, there's a lot going on behind the scenes. Advertisers are competing for the space in front of you in what amounts to an auction. In milliseconds, their computers have to decide how ...

'Deep web search' may help scientists

When you do a simple Web search on a topic, the results that pop up aren't the whole story. The Internet contains a vast trove of information—sometimes called the "Deep Web"—that isn't indexed by search engines: information ...

Mellower Microsoft now clicks with its rivals

Todd McKinnon, the chief executive of a San Francisco technology startup, has no illusions about how the Microsoft of an earlier era would have viewed his firm.

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