Brand preference may be in the drink, not in the head

Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't ...

Could the Taste of Vodka be Related to Molecular Makeup?

(PhysOrg.com) -- When we think of taste, we don't normally think about how something's molecular makeup influences our tongues. A group of scientists at the University of Cincinnati and Moscow State University tested the ...