Advertising product results? Put images closer together

Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.

No, the rise of the emoji doesn't spell the end of language

The emoji has become one of the fastest growing forms of communication in history. But those who are worried that its growth could see the death of written language are wrong – emojis are being used to enhance, rather than ...

Disappearing vowels 'caught' on tape in US midwest

Try to pronounce the words "caught" and "cot." If you're a New Yorker by birth, the two words will sound as different as their spellings. But if you grew up in California, you probably pronounce them identically.

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