Squaring the circle: Merchandising embarrassing products

Buying an intimate personal care product can be embarrassing, especially if the act is observed by acquaintances or perfect strangers. From selecting the product to carrying it to a register, to placing it on the counter ...

How to solve virtual reality's human perception problem

Virtual reality isn't confined to the entertainment world. There has also been an uptake of VR in more practical fields – it's been used to piece together parts of a car engine, or to allow people to "try on" the latest ...

AI, virtual reality make inroads in tourism sector

A hotel room automatically adjusting to the tastes of each guest, virtual reality headsets as brochures: the tourism sector is starting to embrace new technologies, hoping to benefit from lucrative personal data.

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