Video advertising on Facebook and other social media on the rise
Television isn't the only way commercials will get airtime this year.
Business
Jun 4, 2015
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News tagged with video ads
Ads effective even in the midst of multitasking, studies find
Those video ads playing in the corner of your computer screen, in the midst of your multitasking, may have more impact than you realize. They may be as effective as the ads you're really watching, such as those during the ...
Social Sciences
Jan 26, 2015
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Facebook buys video ad firm LiveRail
Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.
Internet
Jul 2, 2014
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Facebook airs TV-style ads
Facebook on Thursday began weaving video ads into people's news feeds at the leading online social network in a move to grab revenue from the lucrative television market.
Internet
Mar 13, 2014
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YouTube forecast to rake in $5.6 billion from ads
Industry tracker eMarketer forecasts that YouTube will rake in about $5.6 billion from ads this year, pocketing nearly two billion of those dollars as profit.
Internet
Dec 12, 2013
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Researchers quantifies the effectiveness of video ads
Online video is a "killer application" of the Internet, predicted to soon make up 86 percent of consumer traffic on the web, says computer science researcher Ramesh Sitaraman at the University of Massachusetts Amherst. But ...
Internet
Oct 24, 2013
2
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Facebook, Google go head-to-head in mobile, video ad wars
Facebook Inc. and Google Inc. are poised to dominate a growing online advertising arena that's increasingly being defined by the rise of mobile computing and video.
Business
Sep 30, 2013
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Facebook's status among investors goes from dud to darling
Facebook Inc. has just one question for Wall Street: How do you like me now?
Business
Sep 27, 2013
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Facebook aims for piece of big TV ad budgets
Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel.
Business
Sep 2, 2013
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AOL tunes into video ads with Adap.tv buy
US Internet pioneer AOL announced Wednesday that it is buying online video advertising platform Adap.tv in a $405 million deal spotlighting the lucrative potential of the market.
Business
Aug 8, 2013
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