Why businesses should offer free trials to existing customers

Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...

School districts take unplanned plunge into online learning

In a whirlwind week, teachers came up with digital versions of everything from high-school English discussions to kindergarten gym classes, city officials scrambled to find laptops for students in need, and parents grappled ...

Using corkscrew lasers to separate chiral molecules

Many of the molecular building blocks of life have two versions that are mirror images of one another, known as enantiomers. Although seemingly identical, the two enantiomers can have completely different chemical behaviour—a ...

Knowledge of the origin of the food makes it taste better

The research was conducted in Indonesia with the participation of young Indonesians who rated modern and traditional versions of tempeh, which has a long tradition in Indonesian cuisine and consists of beans fermented with ...

Nuclear—Out of this world

If humankind reaches Mars this century, an Oak Ridge National Laboratory-developed experiment testing advanced materials for spacecraft may play a key role.

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