Brand benefits

Consumer behaviour and the corporate response to a changing marketing landscape have been driven by the advent of social media over the last 15 years or so. There are pros and cons, but companies that manage their social ...

Online discussion forums good for well-being, study shows

A new study has found that internet discussion forums have positive links to well-being and are even associated with increased community engagement offline, contrary to a common perception of them being outdated and prone ...

Humanitarian liking on Facebook

"Liking" a page on the social networking site Facebook is a new form of civic engagement and humanitarian support, so concludes research published in the International Journal of Web Based Communities. According to the paper's ...