Ending prices with ".99" can backfire on sellers

Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is—but it can sometimes backfire on sellers, a new study shows.

Microwaving new materials

Microwave ovens are the mainstay of cooking appliances in our homes. Five years ago, when Reeja Jayan was a new professor at Carnegie Mellon University, she was intrigued by the idea of using microwaves to grow materials. ...

US ATLAS phase I upgrade completed

The ATLAS experiment at CERN's Large Hadron Collider (LHC) is ready to begin another chapter in its search for new physics. A significant upgrade to the experiment, called the U.S. ATLAS Phase I Upgrade, has received Critical ...

Upgrade of a research IceCube

The IceCube Neutrino Observatory in Antarctica is about to get a significant upgrade. This huge detector consists of 5,160 sensors embedded in a 1x1x1 km volume of glacial ice deep beneath the geographic South Pole. The purpose ...

Boeing shares hit as FAA finds new 737 MAX issue

Shares of Boeing tumbled Thursday, a day after US regulators identified a new issue in the Boeing 737 MAX that will likely slow the plane's return to service following two deadly crashes.

Radio telescope gets upgrade at Brookhaven lab

A radio telescope at the U.S. Department of Energy's (DOE) Brookhaven National Laboratory has received a significant upgrade, advancing from one dish to four. The upgrades are part of the Laboratory's ongoing effort to test ...

Halfway to high luminosity

The High-Luminosity LHC has reached its halfway point. The second-generation LHC project was launched eight years ago and is scheduled to start up in 2026, eight years from now. From 15 to 18 October, the institutes contributing ...

Video: HIE-ISOLDE's phase 2 reaches completion

CERN's ISOLDE facility has been in operation for more than 50 years. It produces radioactive isotopes for studies of the structure of atomic nuclei and a variety of other purposes including medical applications. Now, Phase ...

page 1 from 5