Keep them guessing, keep them gaming
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result.
Sep 12, 2018
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How hot is Schrodinger's coffee?
A new uncertainty relation, linking the precision with which temperature can be measured and quantum mechanics, has been discovered at the University of Exeter.
Real-time foot-and-mouth strategy to better fight disease
Future outbreaks of foot-and-mouth (FMD) disease can be combatted quickly and efficiently from early on—when authorities have minimal information—thanks to a new real-time strategy, developed by researchers at the University ...
Researchers suggest uncertainty may be key in battlefield decision making
Army researchers have discovered that being initially uncertain when faced with making critical mission-related decisions based on various forms of information may lead to better overall results in the end.
Quantum mechanics: entanglements in ultracold atomic clouds
A system's state is characterised as entangled or quantum correlated if two or more particles cannot be described as a combination of separate, independent states but only as a whole. Researchers at the Kirchhoff Institute ...
UK car sector investment collapses on Brexit impact: industry data
Investment in Britain's automotive sector collapsed by almost half in the first six months of the year, impacted by Brexit uncertainty, industry data showed Tuesday.
Predicting the outcomes of FIFA World Cup
One of the favourites in soccer's upcoming 2018 FIFA World Cup, Germany, has just 13.3% chance of winning. And Australia has 14% chance of getting to the round of 16, but only 0.1% chance of winning. These are outcomes from ...
Drivers brace for Egyptian ride-hailing laws
New legislation regulating ride-hailing services in Egypt may have been welcomed by Uber and competitor Careem, but some behind the wheel fear they could be driven out of business.
Uncertainty in long-run economic growth likely points toward greater emissions, climate change costs
For scientists, estimating the extent of and cost of damages from climate change over the next 100 years is a challenging task. A primary challenge is developing forecasts of long-run economic growth, which is highly uncertain ...
Einstein-Podolsky-Rosen paradox observed in many-particle system for the first time
Physicists from the University of Basel have observed the quantum mechanical Einstein-Podolsky-Rosen paradox in a system of several hundred interacting atoms for the first time. The phenomenon dates back to a famous thought ...
