Shares of Trivago, the hotel search company that created a buzz with a rumpled TV spokesman, rose in their Wall Street debut.
A new campaign is underway this week to persuade the federal government to reverse its decision to push community television stations off the allocated broadcast spectrum at the end of this year in favour of online-only programming.
Consumers are tuning out TV commercials, making advertisers run louder, higher-energy ads to force their attention. This may be backfiring critically when consumers are watching sad or relaxing shows, according to a new study ...
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Europe's satellite launch industry needs to be overhauled to keep up with tough challenges from US rival SpaceX and other emerging competitors, the head of European satellite giant Arianespace has said.
Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel.
YouTube, the upstart repository of cover songs, makeup tips and cat videos, is starting to give television a run for its money.
Panasonic is showing off a prototype TV that combines the two hottest technologies at this year's gadget show in Las Vegas: organic light-emitting diodes and ultrahigh definition.
Sometimes it's not the size of the storm, it's where it hits. As Hurricane Sandy raged through one of the country's most densely populated regions, it created a surge in online traffic Monday as people sought weather-related ...
(AP) -- The maker of a new DVR that lets consumers zap away broadcast TV commercials at the touch of a button suggested Tuesday that the networks are being short-sighted in opposing the technology.