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Apple becomes first company worth over $700 bn

Apple became the first company to reach a market value of $700 billion Tuesday as shares vaulted amid upbeat news on the US tech giant's gains in the smartphone market and soon-to-arrive smartwatch.

China web users laud Apple boss for coming out

Apple chief Tim Cook's announcement of his homosexuality was the top topic on Chinese Internet forums Friday, with many users lauding him as a hero—and some joking about his declaration.

Apple CEO Tim Cook says Apple Pay a success

Apple CEO Tim Cook said Apple's new mobile payment system had over 1 million activations in the first three days after it became available, and is now more widely used than any competing payment system.

Tim Cook puts personal touch on iPhone 6 launch

Apple chief Tim Cook personally kicked off sales of the iPhone 6, joining in "selfies" and shaking hands with customers Friday outside the company's store near his Silicon Valley home.

Apple: watching for new directions

Apple's mystery unveiling on Tuesday is expected to be a watershed moment for the California giant—and the entire tech industry. Here are key things to watch for:

Apple seeks old magic with new products

With its highly awaited product launch next week, Apple is aiming for a new "big thing" as the iconic gadget-maker finds itself under pressure over a celebrity photo theft scandal.

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