The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Economics & Business
Oct 8, 2013
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Japanese broadcasters are refusing to air commercials for Panasonic's new "smart" television, the manufacturer said, amid speculation they feel threatened by its combined TV-Internet function.
Business
Jul 8, 2013
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Leading Ukrainian journalists have announced the launching of a new online television channel that will be independent of government and business interests.
Internet
Jun 11, 2013
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More than a billion people use YouTube each month, it says, with viewing on smartphones helping drive growth.
Internet
Mar 21, 2013
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Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.
Telecom
Feb 25, 2013
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Viacom says its net income rose sharply in its first fiscal quarter from results depressed by a large accounting charge in a year ago. But its revenue fell due to drop at its Paramount studio business and lower advertising ...
Business
Jan 31, 2013
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Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
Social Sciences
Jan 15, 2013
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(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
Business
Dec 19, 2012
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(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...
Telecom
Dec 3, 2012
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(AP)—When Google announced plans to fund some 100 new channels of original programming on YouTube, many expected a transformation in television.
Internet
Nov 12, 2012
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