Facebook ads less than lucrative for many businesses

As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.

Facebook lets users take more data home

Facebook on Thursday began letting members of the world's leading online community take more of their pictures, posts, messages and other data home with them.

Facebook to make stock debut on NASDAQ: report

Facebook has picked the technology-heavy NASDAQ exchange for a much-anticipated stock market debut expected next month, according to unconfirmed reports Thursday.

Yahoo! websites to get do-not-track tool

Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don't want their online activity tracked for ad targeting or other ends.

Americans not fans of online targeted ads: survey

Most Americans are satisfied with their Internet search engines but they are not fans of targeted advertising, seeing it as an invasion of privacy, according to a survey published on Friday.

Google rolls out new privacy policy amid howls

Google rolled out a new privacy policy Thursday allowing the firm to track users across various services to develop targeted advertising, despite sharp criticism from US and European consumer advocacy groups.

BT shelves Phorm's Web usage monitoring for ads

(AP) -- British telecommunications provider BT PLC is indefinitely shelving plans to target online advertising to individual customers by using Web monitoring techniques that have drawn privacy complaints.

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