Fair treatment by supermarkets key to suppliers' performance

Small suppliers who believe they are fairly treated by big supermarkets will put more resources into their relationship with buyers and perform better, according to academics at the University of East Anglia (UEA).

Retailers can manipulate consumer regret to beat competitors

Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product availability, and the regret consumers feel when they pay too much or wait till a ...

page 1 from 4