Why locking in subscribers can hurt businesses in the long run

Promotional offers for newspapers, gym memberships, internet and phone services, and other subscription-based businesses sometimes come with a catch: after a honeymoon period of reduced pricing, the business renews the membership ...

Binge watching is bad for viewers and business

People looking forward to binge watching their favorite TV shows over the holidays could be surprised to find that it's not only bad for streaming platforms, but also negatively impacts their personal viewing experience.

We subscribe to movies and music, why not transport?

Many mainstays in our lives—phones, personal music libraries and movies—began as pay-as-you-go services. But subscription services are starting to rule, from iTunes shifting to Apple Music, and "all-you-can-watch" subscriptions ...

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